JOB DESCRIPTION

Google Adwords/PPC Specialist

3+ years   |   Business (Sales/Marketing)   |   Hyderabad



Job Description

We are looking for a resourceful Google Adwords/PPC (Pay Per Click) Specialist to run PPC campaigns and monitor paid search budgets for our Digital Marketing Team.


You should have:

  • 3+ years of proven experience as a PPC Manager or Digital Marketing Specialist
  • Certified Adwords expert
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Experience with Search/Display/, Video and App Marketing campaigns
  • Understanding of HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)

Your job responsibilities:

  • Create, monitor and optimize PPC campaigns across Google Ad Words and Microsoft Ad Centre.
  • Maintain and monitor keyword bids, account daily budget caps, impression share, quality score, and other important account metrics.
  • Prepare and analyze Keywords & Ad copy performance report
  • Provide strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
  • Keep pace with search engine and PPC industry trends and developments.
  • Improve quality score & conversion rates via landing page optimization.
  • Monitor and administer web analytics dashboards, reports, and key reporting tools.

You should also:

  • Be resourceful, detail-oriented, and highly organized
  • Ability to thrive in a team-oriented environment and work well with cross-functional teams and varied communication styles
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • Bing certification is a plus


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